Holistic Digital Practices
I know lots about websites, E-Commerce, advertising, design, technology, sales, copywriting, positioning, integrated marketing, promotions, product development, social media, influencer marketing, organic search, SEO and public relations. I have industry experience in retail, manufacturing, luxury, travel, import / export, financial services, furniture / home, health / pharma, personal care, medical travel and real estate.
A One Stop, Outsourced Marketing Department
Businesses need to exist online or be invisible to key, high-spending market segments. I help companies identify leads and convert digital activity into customers and sales. Today’s websites are cheaper and more powerful than ever with integrated marketing and process improvements. That said, the days of set-it-and-forget-it websites are over. Search evolves constantly and every quality signal that improves your search results relies on consistently improving how you help customers find what they need. That said, you still need to project brand. Older approaches don't work. To win your segment it is necessary to play the long game and consistently build strength online.
To be found, you have to push on the more than 256 levers Google includes in its algorithmic quality score plus 500 sub-algorithms. No company can act on all 256 well, so we’ll identify the factors with real impact in your space. Over 60% of search is on mobile these days (70% in some categories). This means you'll want to build mobile forward/mobile first. If you serve customers locally, you’ll want to lock-in local search with Structured Data SEO. I also place Pay-Per-Click (PPC) programs.
We can accomplish these tasks in any way that works for you. I'm a solid designer who keeps up with digital trends and the Adobe Creative Cloud tools so you don't have to. Your online presence simply performs.